The 1001 is a blog about how sport is the most important of the least important things, actually.

Sporting decision makers made better decisions after they got serious about learning from analytical models of their games, models that often began life as blogosphere passion projects. In this front office, we believe that can happen again, one level up: sports themselves as the model for decision makers trying to improve the outcomes that matter most.

We can have all sorts of fun picking apart its rigour and its glorious randomness. Its competitions and complex collaborations. Its regulations and unwritten rules. Its ingenious and idiotic strategies.

Come for a swift half or two in the clubhouse, stay after hours for spinning yarns about how, if you look at them right, sports really are a matter of life and death. And the dancing.

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Why not treat yourself?

There’s not enough joy in the world, so watch the third most joyful shot of all time.

There’s not enough joy in the world, so watch the second most joyful shot of all time.

There’s not enough joy in the world, so watch the most joyful shot of all time.

There’s not enough joy in the world, so come along for the ride. It’ll be a joyful shot at doing something that matters.